Depop: A New Way to Shop
Bell bottom jeans, tie-dye, cropped sweaters, and vintage Levi’s have become popular fashion staples for high school students, both in Packer and in the rest of the country. With this new rise in the popularity of thrift shopping, the company Depop has capitalized on a newfound desire for affordable, retro, and one-of-a-kind clothing.
The app started as a place where readers of PIG, an arts and literature publication, could purchase items featured in the magazine, but it quickly became apparent that the app needed a selling function in order for the business to be financially viable. Thus, Depop was born.
Founded in 2011 by Simon Beckerman, Depop has completely revolutionized the sale of clothing. With a total of only 80 employees in their London, New York and Milan offices, they are a “company of photographers, DJs, illustrators, jewelry makers, painters, music producers, globetrotters, writers and activists, joined together by passion for [their] product and obsession with community.”
Depop is a used and vintage clothing selling app that allows anyone to simply take pictures of their clothing and sell it through the app. With buyer assurance and the simplicity of the app itself, Depop has risen in popularity. “I feel like you’re so used to the set-up of it, that you can go through it easily. It’s just looking through people’s feeds, it’s the same thing as Instagram,” said Rebekah Kim (‘21)
Depop, which features items spanning the eras, appeals to the popularity of and interest in vintage clothing that is emerging among today’s high schoolers.
According to Sydney Nhambiu (‘20), Depop has become more popular recently because of the increased interest in thrifting and vintage clothes. “A lot of vintage clothes are coming back from the ‘90s where everyone wants to be their parents’ generation. I think it’s that demand for clothes that are slightly used but also look modern and retro, and I think Depop really feeds to that consumer group of teenagers.”
Caroline Seymour (‘21) enjoys using Depop because of the “hip and trending” items of clothing she is able to find on the easy-to-use app. “It’s also cool to say ‘yeah, I Depop-ed it!’ because it shows that you have good fashion sense versus just getting what’s on Brandy [Melville].”
Depop connects to its consumers by showcasing sellers’ clothing in a way that is similar to social media. “It’s the Instagram of clothes!” said Ethan Rothschild (‘20). The app operates in a similar way to Instagram in that a user has the ability to like and comment on clothing and follow sellers.
“I like being able to quickly swipe through clothes; it just seems really available to me on my phone which is nice,” says Nina Houston (‘19). “The fact that they have an explore page so you can find new people is very interesting, and working towards your interests is a very interesting way to run an app.”
Sydney has been selling clothes on Depop since the summer of 2018. She noticed that she had an abundance of clothing that went unworn, and so decided that she wanted to make a profit off of them rather than have them go to waste.
“I started taking photos of my clothes, me wearing them, or my brother or friends and posted them on Depop,” she said. Sydney likes Depop because “you really don’t have to be a professional photographer or a big business, you can really be a teenage girl who wants to make a little bit of money and people will buy your stuff.”
Many Depop sellers are able to make six figure salaries just by selling their clothes, with Depop getting 10% of every sold item of clothing.
The company also prides itself on fostering sustainable fashion habits, stating that the resale of clothes reduces the number of clothes being made in factories and sold online, which is good for the earth. “It seems sustainable because you can buy other people’s clothes without buying it off of other brands that aren’t that sustainable,” says Rebekah Kim (‘21).
Depop has capitalized on a generation that loves social media, has a desire for affordable vintage clothing, and appreciates the possibility of making money through selling clothes without leaving their bedroom.